I have lived experience of some of the protected characteristics other than race. I know that diversity is not all about race and that true inclusion is, and should be, much wider than that conversation. But having laid all that out I still can’t help but wonder about the message being sent that what we need to drive the diversity agenda is another white male.
Whether we work in human rights, poverty alleviation, climate change, refugee support, humanitarian relief, we all know that it’s those people already living precarious existences or already facing discrimination who will suffer most from the policies implemented by the Trumps and Bolsanaros of this world.
I started using Facebook advertising nearly three years ago and we now recruit over 10,000 new regular giving donors a year at a positive ROI, plus many more event participants, legacy pledgers and other supporters. So here’s some top tips that apply whatever your budget or cause.
In the early years of my career I wore navy pinstriped trouser suits to my job working in a City law firm, worrying a lot about whether I fitted in. The rules have changed now, and so have I. I’ve always loved colourful clothes, bold prints and dresses and high heels. That’s just who I am. If it makes you feel confident and comfortable, wear it.
We are the charity sector. Surely our values and principles are sound, and we can sleep tight at night. Well, the sector may think its values and principles are sound, but what about its behaviour?