I started using Facebook advertising nearly three years ago and we now recruit over 10,000 new regular giving donors a year at a positive ROI, plus many more event participants, legacy pledgers and other supporters. So here’s some top tips that apply whatever your budget or cause.
One of my proudest moments as a fundraiser is a partnership I account managed with a large house-building company. They had made a £10,000 donation and chosen my charity as one of six partners. 18-months later they had raised nearly £200,000 and made a £113,000 donation towards a strategic partnership.
In the early years of my career I wore navy pinstriped trouser suits to my job working in a City law firm, worrying a lot about whether I fitted in. The rules have changed now, and so have I. I’ve always loved colourful clothes, bold prints and dresses and high heels. That’s just who I am. If it makes you feel confident and comfortable, wear it.
We are the charity sector. Surely our values and principles are sound, and we can sleep tight at night. Well, the sector may think its values and principles are sound, but what about its behaviour?
First published: 10 Apr 2018 Mandy Johnson, the chief executive of the Small Charities Coalition, has published a list of non-male charity sector conference speakers. Johnson drew up her initial… Read more